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The Betterhomes story about where it all started

It all began from Linda’s home, a small desk in the corner of her dining room, to be precise. Today we have over 250 dedicated, passionate and professional agents employed in our numerous offices across Dubai and beyond.
One desk, one mission

1986

One desk, one mission
Betterhomes began at Linda Mahoney’s dining table in Jumeirah with a simple belief: real estate should feel human. That belief turned into a mission to help people find homes they truly love.
Our first office

1988

Our first office
We opened our first official office on Jumeirah Beach Road. What started at one desk quickly became a growing team helping more clients across Dubai.
Leasing and Property Management

1992

Leasing and Property Management
As more families settled in Dubai, we launched Residential Leasing in 1991 to help them find the right home. By 1992, Property Management was born, giving landlords long-term support and peace of mind beyond the contract.
Shaping Dubai’s property market

2000

Shaping Dubai’s property market
We became a founding member of Dubai Property Group, supporting large-scale developments that would transform the city. It was a moment that connected us to the future of real estate in Dubai.
Dubai Property Group association

2000

Dubai Property Group association
Betterhomes becomes the founding member of Dubai Property Group part of the Dubai Holding group. Dubai Properties core activity is the development of large scale residential and commercial property developments within the Emirate of Dubai.
Going digital early

2001

Going digital early
Our first website went live, making it easier for clients to search and discover homes. At a time when online real estate was new, we put Dubai property on the map.
Sales take off

2002

Sales take off
With freehold ownership opening to expats, we launched Residential Sales. Suddenly, thousands of buyers and sellers could trust us with life-changing decisions.
An exclusive appointment

2003

An exclusive appointment
Union Properties appointed Betterhomes as the exclusive brokerage for Green Community. It marked one of our first major partnerships with a master developer.
Expanding into commercial

2005

Expanding into commercial
We launched Commercial Sales and Leasing, helping businesses find their space to grow in Dubai. It gave companies the same trusted service families had long relied on.
Commercial real estate department

2005

Commercial real estate department
The first vehicle fleet hit Dubai's roads. Betterhomes expands into commercial sales and leasing.
Raising standards

2007

Raising standards
The Dubai government established the Real Estate Regulatory Agency (RERA). Our own in-house training programme was shared to help shape the agency’s curriculum, raising standards across the industry.
Betterliving Magazine

2007

Betterliving Magazine
We launched Betterliving, a lifestyle and property magazine filled with insights, guides, and inspiration. It brought real estate to life in a new way for our clients
Betterliving Magazine

2007

Betterliving Magazine
Betterhomes launches its official publication and magazine which features useful guides and tips on everything real estate and interior design.
A new headquarters

2014

A new headquarters
Our head office moved to Vision Tower in Business Bay, right in the centre of Dubai’s growing skyline. It reflected both our growth and our commitment to the city.
Betterhomes Headquarter moves location

2014

Betterhomes Headquarter moves location
The official Head Office moves to Vision Tower in the bustling Business Bay.
Clarity Conveyancing

2017

Clarity Conveyancing
We expanded into conveyancing services with Clarity, giving clients smoother, faster, and more transparent property transactions.
The Betterhomes group keeps on growing

2017

The Betterhomes group keeps on growing
Clarity Conveyancing is launched.
A new identity

2018

A new identity
We rebranded from Better Homes to Betterhomes. Alongside a new visual identity and website, the change reinforced a modern, unified brand.
From Better Homes to Betterhomes

2018

From Better Homes to Betterhomes
The company rebrands into Betterhomes, with a completely new visual identity to bhomes.com website.
Diversifying services

2019

Diversifying services
We launched CRC, a dedicated commercial real estate brand, alongside new valuation services. That same year, we opened a new office in Motor City to serve more communities.
Betterhomes acquires A&Co

2019

Betterhomes acquires A&Co
A&Co, a boutique, UK-style estate agency based in Dubai, joins Betterhomes
A new commercial real estate firm

2019

A new commercial real estate firm
Betterhomes rebrands its commercial arm to CRC and launches a valuations department
Expanding its presence

2019

Expanding its presence
Betterhomes opens a new office in Motor City, marking its fourth outfit in the UAE
Expanding support

2020

Expanding support
We introduced mortgage services, offering clients access to independent brokers and the best rates in the market. That year also saw the launch of Linda’s Real Estate, a boutique brokerage focused on villa communities, named after our founder.
Building people

2020

Building people
We opened the Betterhomes Academy, training the next generation of agents. It reinforced our belief that people are at the heart of every move.
Growing the group

2021

Growing the group
We launched Bridgeway Trust, offering residence and citizenship by investment solutions. We also unveiled DesignFit, an interior design and fit-out company, and welcomed Strata Global to manage owners’ associations and support developers.
DesignFit is unveiled

2021

DesignFit is unveiled
Betterhomes Group launches DesignFit, an interior design and fit-out company
Strata Global joins the group

2021

Strata Global joins the group
Betterhomes Group welcomes Strata Global, an Owner's Association Management and Developer Consulting firm
Expanding presence and luxury

2022

Expanding presence and luxury
We opened a new office in Abu Dhabi’s Al Zeina and later launched PRIME by Betterhomes, a bespoke service for high-net-worth clients. That same year, CRC also expanded into Abu Dhabi.
Supporting new ventures

2022

Supporting new ventures
We launched Open Hub Corporate Services to help startups and entrepreneurs establish their businesses in the UAE. It extended our services beyond homes into the wider community of growth.
CRC branches out to Abu Dhabi

2022

CRC branches out to Abu Dhabi
CRC expands operations to Abu Dhabi with a brand new office in the capital
A startup for startups

2022

A startup for startups
Betterhomes Group launched Open Hub Corporate Services, company formation group with streamlined solutions for new businesses
Entering Sharjah

2023

Entering Sharjah
We opened our Sharjah branch, delivering full-service real estate support to another key emirate. It marked a new chapter in our regional presence.
From new projects to global buyers

2024

From new projects to global buyers
We launched Development Sales & Consultancy to help bring new projects to market and expanded our Learning & Development division to strengthen our people. Most importantly, we secured affiliations with Leading Real Estate Companies of the World® and Luxury Portfolio International®, connecting your Dubai property to buyers and investors worldwide.
Experience Matters

2025

Experience Matters
From one desk in Jumeirah to one of the region’s most trusted real estate brands, our story has always been shaped by you. With more than 250,000 sales and rentals completed, and services spanning sales, leasing, luxury, property management, corporate relocation, off-plan, and consultancy, we’re here to guide your next move, wherever it takes you.

Got any questions? Get in touch with us now